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UNIQLO
Textile Design
Copywriting
2023
Create a limited edition print for Uniqlo that reflects the theme of 'the future' to be used on fabric.
The future shines in neon rays
BRIEF
PROCESS
The design was developed through a fusion of traditional symbolism and digital innovation. Using Python programming, both the intricate patterns and neon colour schemes were generated to achieve a bold, futuristic effect. Minimalist linework reflects the elegance and simplicity of Japanese design, while the neon-infused palette enhances the cyberpunk-inspired aesthetic. Through an iterative process of refinement, the final print strikes a balance between cultural heritage and forward-thinking design, seamlessly aligning with Uniqlo’s creative vision.
SOLUTION
CONCEPT
The project aims to create a striking print for Uniqlo, inspired by the traditional Japanese symbol, the Hinomaru 'circle of the sun'.
The design embodies themes of optimism and innovation, seamlessly merging cultural heritage with a futuristic aesthetic.
The project’s design pays tribute to Uniqlo's Japanese origins while celebrating the Hinomaru’s significance as a symbol of the rising sun—representing the dawn of a new day and the promise of an optimistic future. Merging traditional symbolism with modern aesthetics, this limited edition print embodies the spirit of innovation and hope. Vibrant neon colours, inspired by cyberpunk aesthetics, evoke the dynamic energy of urban environments, resulting in a bold and contemporary design that bridges heritage and the future.
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