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PIMPINELLI
Packaging
Brand Identity
Copywriting
3D Modeling
2023
Create a visual identity for a luxurious, sustainable product inspired by the heritage and natural beauty of Italy's Le Marche region.
Aftertaste that becomes Art
BRIEF
PROCESS
SOLUTION
Inspired by Ascoli Piceno’s Roman heritage and anise cultivation, the bottle features an embossed anise flower pattern, symbolizing the drink’s origins. The logo draws from the city’s iconic elliptical fountains with bronze sculptures, reinforcing Pimpinelli’s refined identity. Every design element was meticulously crafted in Blender, ensuring a timeless, handcrafted aesthetic.
CONCEPT
Pimpinelli brings the rich flavours and craftsmanship of Le Marche to life, offering a complete sensory experience. Designed for accomplished, discerning women, it redefines indulgence through elegance and sustainability.
The ‘Art of Aftertaste’ campaign transforms taste into a tangible experience. The sophisticated, reusable bottle encourages sustainability, turning luxury into a lasting presence in consumers’ lives.
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