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KASHKARA
Packaging
Brand Identity
Copywriting
3D Modeling
2024
Inhale the peaceful cool of Siberia
BRIEF
Develop a visual identity for a new product inspired by a rare or distinctive phenomenon. Seek a core insight for the brand and explore how far this uniqueness can be pushed.
PROCESS
The brand’s identity is deeply rooted in Siberia’s raw beauty and the cultural heritage of the Evenki, an indigenous Siberian people. Their intricate geometric motifs and symbolic sun imagery shaped the brand’s visual language. The trapezoidal chest bib from traditional Evenki attire influenced the packaging design, while triangular forms—a masculine symbol in their culture—reinforce the brand’s connection to its audience.
The essential oil packaging integrates elements of Evenki attire and patterns, ensuring a refined yet contemporary aesthetic. For the diffuser jewellery, the circular pendant reflects the Evenki sun symbol, signifying protection and energy, with a pattern inspired by traditional ornaments. A locket-style design ensures practicality, complemented by an engraved jewellery box adorned with Evenki-inspired ornamentation.
All packaging, pendants, and jewellery boxes were designed and 3D-modeled from scratch in Blender, ensuring every detail aligns with the brand’s vision and authenticity.
CONCEPT
KASHKARA is a wellness brand that combines the calming effects of aromatherapy with minimalist diffuser jewellery designed exclusively for men. Recognizing a gap in the men’s aromatherapy market, KASHKARA fills this space with purpose and style. Inspired by the resilient Kashkara plant of Siberia, the brand promotes balance and tranquillity, making relaxation both accessible and effortless.
SOLUTION
KASHKARA merges functionality and aesthetics, creating discreet diffuser jewellery that enhances men's well-being and style. Its visual identity draws on the intricate designs of the Siberian Evenki people, blending cultural heritage and rugged Siberian elegance with cool tones and minimalist design. KASHKARA transforms aromatherapy into a lifestyle enhancer, crafted for the modern man seeking a refined, nature-connected experience.
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