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ELMBANK ARTS
Brand Identity
Copywriting
Merch
Signage
2023
BRIEF
Reimagine a physical space and create a compelling visual identity that reflects its transformation. The branding should integrate seamlessly with the environment, enhancing accessibility and engagement through thoughtful design.
PROCESS
The place where creative souls meet
Inspired by its location on Elmbank Street, the branding embraces a nature-driven aesthetic, featuring calming green tones that reflect the moss-covered stonework of the building. The primary logo, an E and A lettermark, subtly forms an elm tree silhouette, reinforcing the connection between name and identity. A secondary logo for the coffee house draws from a historic Green Man carving found on-site, symbolizing renewal and transformation.
CONCEPT
Elmbank Arts revitalizes the Old High School Complex in Glasgow, transforming it into a dynamic art-cluster that fosters creativity, community, and cultural engagement. Designed to make art accessible and inviting, the space promotes well-being through workshops and exhibitions that use artistic expression as a tool for stress relief and personal growth.
SOLUTION
A cohesive visual identity blends historical charm with modern design, creating a welcoming and serene environment. Engaging signage, a contemporary logo, and a strong digital presence enhance accessibility, while thoughtfully curated events establish Elmbank Arts as a creative hub where art, connection, and well-being thrive.
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